About us

iPraxis

In Ancient Greek the word praxis; Aristotle held that there were three basic activities of man: theoria, poiesis and praxis. They corresponded to these kinds of activity three types of knowledge: theoretical, to which the end goal was truth; poietical, to which the end goal was production; and practical, to which the end goal was action. Aristotle further divided practical knowledge into ethics, economics and politics.

Our purpose

iPraxis is a company focused on helping people manage their finances so they can enjoy the future they want.

Our goal

Our goal is to be acknowledged as an integrated company that meets and exceeds our responsibilities to customers, planners, employees and the communities in which we operate.

We want to position iPraxis as a leading provider of quality wealth services, delivering simple, value-for-money service and client focused advice to the communities in which we operate.

Our strategy

iPraxis is executing a disciplined strategy that aims to capitalise on the strengths of its independent ownership model and its market knowledge of client expectations to increase value in the iPraxis process.

These strengths include:

• A resilient brand that stands for efficient proven process
• A low-cost, efficient business base
• A large, well-qualified, adviser, agent, and broker network
• A broadly-based group of hand selected accounting groups

Over the past few years, iPraxis has delivered increased value by focusing on cost and client efficiencies. While strong capital growth remains through expansion into performing sectors, strong grass roots client flow is essential to the iPraxis strategy. We now focus on our attention on client growth through cashflow areas that can drive stronger revenue, earnings growth and true client wealth.

Our structure

iPraxis has two business units - iPraxis Financial Services (IFS) and iPraxis Real Estate (IRE)

iPraxis Financial Services provides financial planning advice, retirement savings, income protection, disability, general and life insurance, and selected banking products like home loans and deposits. Our products and services are distributed through a network of highly trained self-employed planners.

iPraxis Real Estate (IRE) is a specialist Real Estate group that deliver strong sales values for our vendors with years of knowledge between our team of agents across the local and regional areas of Australia. Our team were hand selected for their negotiation skills and local knowledge.

So how did we do it?

iPraxis Group was formed by a group of 5 directors with a common interest “Client Wealth” before company profit. This is not as easy as it sounds and took over 2 years to bring together the management team to do it.

The iPraxis management team have extensive experience in the management of accounting firms, financial services companies, asset management roles, property sales, mortgage broking, direct share research and most importantly our client’s expectations.

iPraxis Management set out to turn around the known industry process from “how can the company ABC make more profit” and sell more products to clients, to the iPraxis process of “client wealth before company profit”. This “iPraxis process” is the basis of our entire group and has led to the application, delivery, of all our combined teams marketing, management, and customer service experience across all areas of our business.

• Our clients want an unbiased, independent, fair and honest service, it that’s what you’re looking for too we are not surprised.
• Our clients want advice supported by their accountant, an investment plan that gives flexibility, reduced costs, and reduced taxes each year, so we built a team of advisers, agents, brokers, and accountants that work together for our client’s wealth so our clients don’t need too.
• Our clients are prepared to pay more for quality service and long term relationships with our staff when we prove that we save them money each year, does this sound like you too?
• Our clients want to understand where their investments are what is going on and are they building net worth each year, our client can see this each month.
• Our clients what to know that our staff put client’s interests first when giving advice, not company sales targets, we do and we can prove it.
• Our clients want a fee for service business, so we charge by the hour directly to our clients; why pay commissions to people that you will never meet again?

We are made up of hundreds of offices around Australia delivering tailored financial plans aimed to guide and accelerate Australians towards their financial objectives through direct asset ownership without costly products.

Our client service process is what makes us leaders in our industry and able to accelerate your wealth through the reduction of wasted time and efficient money management.